Showing posts with label about. Show all posts
Showing posts with label about. Show all posts
Sunday, February 26, 2017
Theres a Reason You Dont Hear Specifics About Gigabit Take Rates
Theres a Reason You Dont Hear Specifics About Gigabit Take Rates
Back in the days when cable TV operators first were rolling out consumer Internet access at speeds of 100 Mbps, it was virtually impossible to get subscriber numbers from any of the providers, largely because http://howtomonetizeeverything.blogspot.com /2010/06/how-much-speed-is-enough.html" style="text-decoration: none;">take rates were low.
In the United Kingdom, then planning on upgrading consumer Internet access speeds to “superfast” 30 Mbps, officials complained about http://howtomonetizeeverything.blogspot.com /2011/11/ofcom-warns-of-low-interest-in-super.html" style="text-decoration: none;">low demand. In fact, demand for 40 Mbps was http://howtomonetizeeverything.blogspot.com /2011/03/bt-uk-frustrated-by-lack-of-fttc-demand.html" style="text-decoration: none;">less than expected.
In 2010, for example, about 40 percent of U.S. consumers were buying Internet access at about http://howtomonetizeeverything.blogspot.com /2013/02/100-mbps-access-will-be-common-by-2020.html" style="text-decoration: none;">6 Mbps.
It is possible the same remains true for gigabit access services. No Internet service provider of any size actually releases the number of accounts, though most are happy to cite cities and neighborhoods served, or homes able to buy the service (passings).
Those are significant indicators, but still do not address the question of how many customers actually buy.
Early in 2016, Paul de Sa, Bernstein Research equity analyst, predicted Google Fiber would reach roughly 2.4 million homes by the end of 2017.
MoffettNathanson at roughly the same time predicted that AT&T would reach 5 million "customer locations" by the end of 2017. CenturyLink estimated in late 2015 that it would have 700,000 households passed by gigabit access networks in operation by the end of 2015.
Comcast, for its part, plans to upgrade 100 percent of its consumer base to gigabit access over the next few years.
The issue will still remain the take rates.
CenturyLink executives, for example, have said that http://howtomonetizeeverything.blogspot.com /2015/03/sometimes-gigabit-access-primarily.html" style="text-decoration: none;">gigabit marketing primarily drives new sales of accounts buying 20 Mbps or 40 Mbps service.
It is clear that price matters. When Internet service providers http://howtomonetizeeverything.blogspot.com /2014/11/nextlight-municipal-gigabit-network.html" style="text-decoration: none;">drop the price enough to create a really-compelling value-price offer, consumers respond.
If ISPs do not readily announce the number of gigabit accounts they have in service, it likely is because relatively few consumers are buying those services.
Municipal gigabit access provider NextLIght expects a take rate of about 37 percent after five years, selling gigabit service at a charter rate of $50 a month ($100 a month is the standard rate).
Based on experience from other markets, NextLight will have the best chance to reach those adoption goals if it sells at the $50 price, not the the $100 price.
Available link for download
Friday, February 10, 2017
What I talk about when I talk about running by Haruki Murakami
What I talk about when I talk about running by Haruki Murakami
An intimate look at writing, running, and the incredible way they intersect, from the incomparable, bestselling author Haruki Murakami.
While simply training for New York City Marathon would be enough for most people, Haruki Murakamis decided to write about it as well. The result is a beautiful memoir about his intertwined obsessions with running and writing, full of vivid memories and insights, including the eureka moment when he decided to become a writer.
By turns funny and sobering, playful and philosophical, What I Talk About When I Talk About Running is rich and revelatory, both for fans of this masterful yet guardedly private writer and for the exploding population of athletes who find similar satisfaction in athletic pursuit.
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An Excerpt from What I Talk about when I talk about running by Haruki Murakami Ebook
As everybody knows, I’m no gentleman, so maybe I shouldn’t be worrying about this to begin with, but still, I’m a little hesitant about writing this book. This might come off sounding like a dodge, but this is a book about running, not a treatise on how to be healthy. I’m not trying here to give advice like, “Okay everybody—let’s run every day to stay healthy!” Instead, this is a book in which I’ve gathered my thoughts about what running has meant to me as a person. Just a book in which I ponder various things and think out loud.
Somerset Maugham once wrote that in each shave lies a philosophy. I couldn’t agree more. No matter how mundane some action might appear, keep at it long enough and it becomes a contemplative, even meditative act. As a writer, then, and as a runner, I don’t find that writing and publishing a book of my own personal thoughts about running makes me stray too far off my usual path. Perhaps I’m just too painstaking a type of person, but I can’t grasp much of anything without putting down my thoughts in writing, so I had to actually get my hands working and write these words. Otherwise, I’d never know what running means to me.
Once, I was lying around a hotel room in Paris reading the International Herald Tribune when I came across a special article on the marathon. There were interviews with several famous marathon runners, and they were asked what special mantra goes through their head to keep themselves pumped during a race. An interesting question, I thought. I was impressed by all the different things these runners think about as they run 26.2 miles. It just goes to show how grueling an event a marathon really is. If you don’t keep repeating a mantra of some sort to yourself, you’ll never survive.
One runner told of a mantra his older brother, also a runner, had taught him which he’s pondered ever since he began running. Here it is: Pain is inevitable. Suffering is optional. Say you’re running and you start to think, Man this hurts, I can’t take it anymore. The hurt part is an unavoidable reality, but whether or not you can stand any more is up to the runner himself. This pretty much sums up the most important aspect of marathon running.
It’s been some ten years since I first had the idea of a book about running, but the years went by with me trying out one approach after another, never actually settling down to write it. Running is sort of a vague theme to begin with, and I found it hard to figure out exactly what I should say about it.
At a certain point, though, I decided that I should just write honestly about what I think and feel about running, and stick to my own style. I figured that was the only way to get going, and I started writing the book, bit by bit, in the summer of 2005, finishing it in the fall of 2006. Other than a few places where I quote from previous writings I’ve done, the bulk of this book records my thoughts and feelings in real time. One thing I noticed was that writing honestly about running and writing honestly about myself are nearly the same thing. So I suppose it’s all right to read this as a kind of memoir centered on the act of running.
Though I wouldn’t call any of this philosophy per se, this book does contain a certain amount of what might be dubbed life lessons. They might not amount to much, but they are personal lessons I’ve learned through actually putting my own body in motion, and thereby discovering that suffering is optional. They may not be lessons you can generalize, but that’s because what’s presented here is me, the kind of person I am.
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